Lala Berlin
Lala Berlin x Claudie Linke

A T-shirt design created for fashion brand Lala Berlin as part of a series exploring the Seven Deadly Sins. My assigned sin was Pride.
Playing on the double meaning of “pride”—both excessive self-regard and a collective of lions—the illustration transforms the sin into a flamboyant contemporary tribe. Split faces, animal prints, status symbols and theatrical characters gather beneath a roaring lion, moving between individuality and belonging, ego and identity, “me” and “we.”
The result is a dense, energetic composition that treats pride not simply as vanity, but as performance: the identities we construct, display and defend in order to be seen.
Claudie Linke, Artist & Illustrator










